<h2 style="margin-top: 60px; margin-bottom: 10px; font-family: Heebo, sans-serif; line-height: 1.1em; color: rgb(0, 0, 0); font-size: 1.8em;">Programme Objectives:</h2><div class="w-richtext" style="color: rgb(0, 0, 0); font-family: Lato, sans-serif; font-size: 17.6px;"><div>To provide participants with a body of knowledge that enables them to:</div><ul style="margin-top: 0px; margin-bottom: 20px; margin-left: 15px; padding-left: 40px; overflow: hidden;"><li style="margin-top: 10px; margin-bottom: 10px;">Understand and apply communications theory in the working environment</li><li style="margin-top: 10px; margin-bottom: 10px;">Understand the importance of Marketing Communications to the development of a business</li><li style="margin-top: 10px; margin-bottom: 10px;">To make a positive contribution to the work of a Marketing, Advertising or Public Relations department</li><li style="margin-top: 10px; margin-bottom: 10px;">To increase and enhance employment opportunities within the communications industry.</li></ul><div>Diploma</div><div>Advertising</div><div>Buyer behavior &amp; Consumerism</div><div>International Business Communications</div><div><br></div><div>Advanced Diploma</div><div>Campaign Planning &amp; Control</div><div>Financial Management</div><div>Management Theory &amp; Practice</div><div>Public Relations</div><div>Strategic Marketing Management</div></div>